It's no secret that American design and manufacturing is again on the rise. For this holiday season, we partnered with Shinola to celebrate the inspirational people leading this new era in American craftsmanship.
With a shared commitment to American design and manufacturing — and a mutual passion for supporting independent makers—a collaboration between Detroit-based Shinola and New York City’s WorkOf seems only a matter of course. Shinola, which has been manufacturing watches, bicycles, and leather bags and accessories since 2012, has long been a proponent of the made-in-America movement — as well as what the company refers to as “making an investment in skill, at scale.” WorkOf, an online marketplace for high-quality, locally-sourced furnishings and home goods, shares a similar sensibility, spotlighting independent talent and products that are built thoughtfully, creatively, and responsibly. This holiday season, the two companies are joining forces to celebrate American art and craftsmanship alongside 40 of New York’s most inspiring designers and makers.
As part of the collaboration, each designer (or team of designers) has crafted a one-of-a-kind holiday ornament. From a red-nosed “satellite” to a record player made of pine, each is representative of its maker’s technique and aesthetic — often, the objects are made using trademark materials, colors, or textures; in some cases, they’re miniature versions of signature large-scale pieces. More art objects than traditional hanging holiday adornments, these items are designed to be displayed throughout the year. “We don’t think of the goods we sell as just chairs, tables, or lights,” says WorkOf co-founder Charlie Miner. “They’re pieces of art. That’s how we feel about these ornaments, too.”
The collection will be on display at the Shinola store in downtown Manhattan, following a celebratory tree-lighting ceremony on the evening of December 4th. Each piece will then be auctioned online through Paddle8 — another champion of emerging artists and designers — through December 14th. All proceeds benefit MOCAD, The Museum of Contemporary Art Detroit.
View Images from our Tree Lighting Event at Shinola on December 4th below: